1. understand

I START BY DIVING INTO THE CLIENT'S BUSINESS MODEL, ETHOS, HOW THEY PERCEIVE THEMSELVES, AND HOW OTHERS PERCEIVE THEM. THE GOAL IS TO GAIN INSIGHT ON THE PATH FORWARD, WHETHER IT'S A VIDEO OR TURNKEY PROTOTYPE.

Gather Information

This is the information gathering stage, where we build an overview and designate what's on the table and what's not. If the right questions are asked early on, you can significantly de-risk a project up front, leaving more time for due diligence and creativity. I put myself in the shoes of all stakeholders involved and consider their needs.

Process Information

Once all inputs have been gathered, it's important distinguish between needs & wants. Define the core idea and work your way out from there. This creates a hierarchy of features that must be balanced as they are baked into a design or video.

design & storytelling

is my passion

I've always been fascinated by people
and how they interact with objects.

We form strong relationships with the things we enjoy using the most. As good as some products perform, it can still be easy to miss insights that would otherwise improve a product's experience and profitability. I process these insights and systematically design a product while prioritizing my design requirements.

For storytelling & video, I use the same systematic design process. Its boils down to asking the right questions and navigating with thoughtful rationale towards launching a product or video that best represents their brand.

Speaking of branding...so the story behind my logo...well, let's just say I had it first :)

MY PROCESS

2. align on goals

I HELP COMPANIES ALIGN THEMSELVES WITH THEIR TARGET AUDIENCES. THE BOND THAT COMPANIES HAVE WITH THEIR CUSTOMERS IS DIRECTLY DRIVEN BY THE MEDIA AND PRODUCTS THAT A COMPANY PRODUCES

What do you really want?

We will concisely define what the goals are and some potential avenues to get there. I want to know who you're selling to, who your competition is, and what you are aspiring towards. How can your product or service be optimized for the target audience? We can use research to validate our assumptions or provide insight into promising new options.

3. generate ideas

I GENERATE A RANGE OF IDEAS WITHIN THE BOUNDS OF DESIGN REQUIREMENTS, CONSTRAINTS, BUDGET, AND MANUFACTURING.

Diverge in thinking

This is an ideation stage where brainstorming is encouraged. It is important to balance open-ended thinking with grounded rationale. When certain ideas & concepts gain some traction, I tend to converge towards a solution.

Create multiple story arcs and pick one

When an idea for a script shows potential, it's organized for continuity and story arc, then pitted against the other ideas. The story that best serves the main message moves forward.

Once a concise message has been nailed down - it is developed into a script/outline that the team will collaborate on. The process of script writing and planning for interviews/voice overs is iterative and highly collaborative. The goal is to envision and convey the tone of the brand in an authentic way.

4. implementation

Once we've chosen a goal, we reverse engineer the steps needed to get there. This starts the implementation phase.
(shooting video or engineering a product)

Concept Refinement / 3d CAD / prototyping / manufacturing

The chosen path allows me to focus on implementing the core idea into a prototype. This includes flushing out design details, building 3D CAD, and testing everything to de-risk the product.

Video Creation

Once the script or outline is developed, it must be produced. Everything from location access and acting talent to scheduling & blocking must be tightly organized. Shooting days are staged strategically in respect to the talent, enviroment, and script.

The bulk of the effort goes into post processing after all the video has been shot. The footage, voiceovers, music and audio design are organized and edited into a cohesive story.

Go to MARKET

Your end goals (licensing out technology/acquisition/investment/go-to-market) will define your deliverables. Some clients demonstrate our prototypes to investors, while others want to go straight to manufacturing. For videos, this often means publishing the content to your website as a sales & relationship-building tool.

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PRODUCT DESIGN

VIDEO